Search engine optimization is a process of optimizing a website in order to drive free/organic traffic. SEO itself is divided into on page and off page optimization, where both of these strategies have to be implemented in order to improve page rankings on a search engine like Google.
There are lists of things to do when it comes to SEO; such as keyword research, internal and external link building, URL structure, and many other considerations. SEO itself is a continuous process and the practice needs to be done properly with persistence to achieve a considerable result.
Paid search is a method, where a marketer can set up budget to promote his advertisement. It works exactly like bidding, as there are so many marketers on the same niche as you out there, trying to gain exposure on their advertisement/website as quickly as possible. The question is how to target the right audience using the right medium with the lowest cost possible?
Meson helps marketers to use their marketing budgets to hit the right audience, at the right time, with the right contents. We help our clients to analyze and select these people through research of their behaviors and demographics, so the money spent on their paid promotion is fruitful.