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Increasing number of social media users in Indonesia has required businesses today to include social media as one of their marketing tools. In fact, the majority of users have also used social media platforms to acquire information about products/services, before they make their decision.
Different product/service requires different marketing approach. This premise needs to be taken to consideration when planning social media content and design. They have to be adjusted to suit the market segmentation. By delivering the right content, it will help a business to get a better brand recognition that will eventually build and strengthen its brand image.
Being active on social media also provides businesses an easy way to understand their audiences better by engaging their audiences, responding to suggestions and complaints, as well as offering deals and promotions.
Social media marketing is a process of promoting your content through social media advertising, as having a beautiful social media page is just not enough.
As a digital marketing agency, Meson is here to help marketers do their social media advertisement so their valuable content is distributed thoroughly to the right people using the right medium.
There are different measurement, or KPI(s) that a business may want to see after the campaign depend on its goal, such as impressions, clicks, click through rate, cost per click, and much more.